A Socio-Economic Analysis of Attendance Behaviour in by Maren Mueller

By Maren Mueller

Doctoral Thesis / Dissertation from the 12 months 2012 within the topic game - activity Economics, game administration, grade: cum laude, activity Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The research examines the query why a few individuals utilitze their health membership club purely little. This behaviour seems ordinary below microeconomic concept assuming people to maximise gains. An anticipated 30% of health membership contributors in Germany make the most of their club hardly ever yet nonetheless don't intend to cancel regardless of ongoing per month charges. to be able to resolution the query of the thesis, software capabilities are hired embedding not just conventional fiscal elements similar to time and cash but additionally variables from social sciences, fairly from motivation thought and recreation technology. extra, fresh findings from flat cost results are elaborated no matter if to impact non-attendance behaviour.

The paintings provides to a tender box in economics, specifically to behavioural economics. financial stories up to now predominantly tested on intake behaviour and the volume thereof yet now not on attainable application of non-consumption behaviour.

The exam isn't just attention-grabbing from a theoretical standpoint, it additionally provides sensible implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour will help health membership managers to spot consumers who attend from time to time yet pay commonplace charges. during this, health membership managers can enforce winning acquisition and dating administration thoughts. nevertheless, health membership shoppers can derive conclusions from the learn to be able to observe their behaviour and to almost certainly behave extra cost-efficiently within the future.

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