AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly

By D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving

within the advertisements global, a mistake or false impression of appropriate legislation and rules can adversely influence a crusade, in all probability leading to felony motion, the lack of the customer, or either. Why hazard losing the entire creativity, making plans, funds, and tough paintings that is going right into a campaign?

Ad-Infinitum: criminal Checklists for the advertisements is an outline to assist steer clear of this type of state of affairs. Written via a crew of advertisements legislation specialists for marketing pros, this functional guide discusses the myriad of matters regularly confronted by way of ads executives and their staffs. Even greater, armed with precis checklists chanced on inside each one bankruptcy, you could speedy and successfully determine the most important concerns that has to be addressed for a winning campaign.

Topics coated within the booklet comprise criminal evaluate of ads claims for FTC/FDA compliance, company provider agreements, star expertise agreements, digital/social/mobile concerns, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, between many others.

Whether you’re a copywriter engaged on a compelling campaign or an govt negotiating an enterprise contract, this ads legislation instruction manual is a important source to have to be had sooner than you stroll right into a assembly or make that call!

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