Online-Marketing für die erfolgreiche Arztpraxis: Website, by Alexandra Köhler,Mirko Gründer

By Alexandra Köhler,Mirko Gründer

Ihre Patienten sind im net – Sie auch? Wie präsentieren Sie sich, Ihre Praxis und Ihre Leistungen on-line? Sind Sie intestine für neue Patienten auffindbar? Wie können welche Marketingmaßnahmen erfolgreich in Ihrer Praxis umgesetzt werden?

 

Inhalte

Erzielen Sie mit geringem Aufwand den größtmöglichen Nutzen für Ihre Praxis:

- Marketing-Grundlagen mit Blick auf den Medizinmarkt, die Rolle der Patienten und den fundamentals, wie Marketing-Konzept und company Identity

- bewährte Marketing-Maßnahmen wie Arzt-Suchverzeichnisse, Pressearbeit, Newsletter

- alles über den Klassiker: die Praxis-We

bsite

- Hintergrundinformationen zur Suchmaschinenoptimierung (SEO)

- Vorstellung aktueller Social Media Plattformen wie fb, Twitter & Co.

- Tipps zum Umgang mit Bewertungsportalen und Anleitungen zum Empfehlungsmarketing sowie zum eigenen Reputations-Management im Internet

- Einsatzmöglichkeiten eines Blogs in der Arztpraxis

- Nützliche Informationen zu Rechtsvorschriften wie Berufsrecht, Heilmittelwerbegesetz, Wettbewerbsrecht, Datenschutzbestimmungen u. a. m.

- IT-Sicherheit in der Praxis mit Themen wie u. a. EDV-Sicherheit (Firewall, Virenschutz, Back-ups, Zugriffsrechte), Umgang mit IT-Dienstleistern

 

Mit vielen Extras:

- Tipps & tips der Medien-Experten

- Potentiellen Fallstricken

- Checklisten und Anleitungen

- Experten-Interviews seasoned Kapitel

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Sport and Oral Health: A Concise Guide by Siobhan C. Budd,Jean-Christophe Egea

By Siobhan C. Budd,Jean-Christophe Egea

This e-book goals to discover the complicated interrelationship among oral overall healthiness and recreation, with the point of interest on hugely well known crew video games, patience activities, and explosive occasions.  In order to appreciate the vulnerability of athletes of all degrees of skill to oral illnesses, appropriate points of activities body structure and coaching are defined, as are the predisposing behavioral, mental, and physiological parts.  Specific sports-related oral threat elements are pointed out and targeted, and the dental stipulations often saw in athletes are defined.  The dental medical truth of athletes unearths a large spectrum of oral outcomes, affecting either delicate and difficult tissues, that may adversely impression on education and competitiveness.  rules of dental administration are highlighted, and healing ideas supplied for the commonest dental lesions. Emphasis is put on preventative measures and suggestions tailored to the athlete’s person wishes, in addition to the significance of potent collaboration with a various staff of pros.  The publication could be of curiosity to dentists, well-being pros, activities coaches, athletes, and academics and scholars of dentistry and clinical disciplines.

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Fundamentals of Oral Histology and Physiology by Arthur R. Hand,Marion E. Frank

By Arthur R. Hand,Marion E. Frank

Fundamentals of Oral Histology and body structure is a landmark new textual content streamlining the necessities of histology and body structure into one clinically available textbook. Written for predoctoral dental scholars, the booklet brings jointly constitution, functionality, and scientific correlations for max retention and simplicity of use.

Assuming a heritage in simple biologic sciences, this article specializes in the histology and body structure that scholars want to know to perform dentistry and to appreciate and overview the present literature, with no repeating uncomplicated details discovered in different classes. Fundamentals of Oral Histology and Physiology concentrates on Oral buildings and contours, together with improvement, the teeth, the teeth and Jaw help, Mucosal constitution and serve as, and Effectors.

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Zahnmedizin aktuell in Fakten und Zahlen (German Edition) by Jens Bodem,Britta Kretzschmar,Oliver Bodem

By Jens Bodem,Britta Kretzschmar,Oliver Bodem

In diesem Kurzlehrbuch wurden die wesentlichen Fakten der aktuellen Zahnmedizin mit besonderer Berücksichtigung der aktuellen Empfehlungen der DGZMK verarbeitet. Die Autoren wollten hierbei ein handliches Nachschlagewerk schaffen, das den Fachbereich der Zahnersatzkunde wie auch den Fachbereich der Zahnerhaltungskunde gleichermaßen beinhaltet. Da die sogenannten „Integrierten Kurse“ zunehmend an Bedeutung in der klinischen zahnmedizinischen Ausbildung gewinnen, möchte Aktuelle Zahnmedizin in Fakten und Zahlen diesem Umstand Rechnung tragen und ein Kurzlehrbuch für beide Fächer sein. Als idealer, handlicher und jederzeit greifbarer Begleiter soll dieses Kurzlehrbuch dem klinisch tätigen Zahnmedizinstudenten und Zahnmediziner die Möglichkeit geben, das geplante diagnostische Prozedere bzw. den Therapieplan nach den aktuellen Stellungnahmen der Deutschen Gesellschaft für Zahn-, Mund- und Kieferheilkunde zu überprüfen. Vor allem dem Anfänger soll dies Sicherheit beim ungewohnten Umgang mit dem Patienten geben. Durch die Zusammenfassung der Risikopatienten am Schluss des Buches hat der Nutzer einen schnellen Überblick über die bei dieser
Patientengruppe notwendigen Vorgehensweisen im Hinblick auf Prävention, Diagnostik und Therapie. Die Idee für ein solches Buch entstand bei der Vorbereitung auf das Staatsexamen. Da bei der Examensvorbereitung sowie im klinischen Alltag häufig die Zeit für die Bearbeitung umfassender Lehrbücher fehlt, wollten wir ein Lehrbuch entwerfen, welches es den Studenten ermöglicht, in möglichst kurzer Zeit den entscheidenden Lehrstoff der Zahnmedizin zu wiederholen und hierbei aktuelles Wissen zu nutzen, da die derzeit (Stand 08/2009) bestehenden wissenschaftlichen Stellungnahmen der DGZMK in besonderem Maße berücksichtigt werden. Hiermit ist das Kurzlehrbuch Aktuelle Zahnmedizin in Fakten und Zahlen ein aktuelles Kurzlehrbuch mit vorlesungsorientierter Darstellung.

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Orofacial Disorders: Current Therapies in Orofacial Pain and by João N. A. R. Ferreira,James Fricton,Nelson Rhodus

By João N. A. R. Ferreira,James Fricton,Nelson Rhodus

This state-of-the-art ebook is a brief reference advisor to the evidence-based assessment, analysis, and administration of the large spectrum of orofacial problems. each one bankruptcy is dedicated to a specific ailment or illness and provides advances in our knowing of the , the latest overview and diagnostic techniques, and updated therapy ways. moreover, concepts for integration of care into regimen dental perform are defined, and knowledge supplied on how you can comprehensively diagnose and deal with orofacial problems. The assurance encompasses the newest technological advances within the box, akin to novel prescription drugs, diagnostic instruments, gene move concepts, radiotherapy modalities, and an unlimited array of interdisciplinary and multidisciplinary methods together with complementary and substitute remedies for orofacial disorders.Although the administration of orofacial problems is rising as a special box of dentistry, many dentists and physicians are unusual with contemporary advances within the care of sufferers with those problems together with orofacial discomfort, oral lesions and melanoma, malodor, xerostomia, obstructive sleep apnea, bruxism and oral parafunctional behaviors, temporomandibular problems, occlusal dysesthesias, orofacial neuropathic pains, and complications. This publication, written by way of international category specialists, is intentionally geared to the extent of knowing of a clinician. it is going to function an excellent evidence-based reference and resource of particular medical techniques in day-by-day practice.

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Contemporary Management of Third Molars, An Issue of Atlas by Louis K. Rafetto

By Louis K. Rafetto

Dr. Louis Rafetto is visitor editor of this factor dedicated to administration of 3rd molars. This hugely illustrated surgical atlas will contain articles on 3rd molar controversies, scientific exam and imaging ideas, symptoms for elimination vs retention: selection making/risk overview, issues of 3rd molar surgical procedure and their administration, surgical administration of mandibular 3rd molars, surgical administration of maxillary 3rd molars, pathology linked to retained 3rd molars, options to enhance the surgical administration of impacted 3rd molars, and the character of 3rd molars.

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The Orbit, An Issue of Oral and Maxillofacial Surgery by Stephen A. Schendel

By Stephen A. Schendel

a huge assessment at the orbit for the oral and maxillofacial health professional! issues contain anatomy, imaging and radiology, progress and improvement of the orbit, surgical ophthalmology examination, surgical ways and navigation know-how, biomaterials in orbital surgical procedure, orbital trauma, past due correction of orbital deformities, orbital tumors, esthetic surgical procedure of the orbits and eyelids, correction of the orbit in craniofacial deformities, prosthetic reconstruction of the orbit/globe, and more!

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Tropical Diseases: From Molecule to Bedside (Advances in by Sangkot Marzuki,Jan Verhoef,Harm Snippe

By Sangkot Marzuki,Jan Verhoef,Harm Snippe

Tropical illnesses: From Molecule to Bedside covers a variety of subject matters that replicate views of northern and southern hemispheres. Fittingly, it defines tropical illnesses in a
broader-than-usual manner. The ebook discusses conventional tropical drugs subject matters of infectious ailments and dietary deficiencies. those ailments are universal within the tropics, even supposing a few are linked extra with
poverty than with tropical residing stipulations. It additionally bargains with genetic ailments and genomic concerns which are really linked to residing within the tropics, e.g. the thalassemias. The booklet starts off with numerous papers describing
the monstrous human genetic range of Southeast Asia and its dating to numerous genetic problems. those papers illustrate the long run course of genomic actions in terms of illness susceptibility and resistance. The
subsequent sections take care of malaria and 4 particular viral and bacterial ailments of the tropics: hepatitis B and C, tuberculosis, and leprosy, via a bit on normal bacterial an infection. papers on nutrition
whole the volume.

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Basic Guide to Infection Prevention and Control in Dentistry by Caroline L. Pankhurst,Wilson A. Coulter

By Caroline L. Pankhurst,Wilson A. Coulter

The Basic advisor to an infection Prevention and Control in Dentistry is a pragmatic advisor for all individuals of the dental group. It bargains transparent factors of the most important matters and ideas, an orientation of the facts base and felony framework in addition to offering a step by step consultant to the secure working of a dental practice.

Chapters disguise key issues, specifically: communicable ailments; occupational overall healthiness and immunisation; decontamination of dental gear; surgical procedure disinfect ion; sharp secure operating; hand hygiene and barrier own safety; dental unit waterlines, medical waste administration and pathology specimen handling.

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Engineering Mineralized and Load Bearing Tissues (Advances by Luiz E. Bertassoni,Paulo G. Coelho

By Luiz E. Bertassoni,Paulo G. Coelho

This booklet bargains a complete evaluation of present demanding situations and techniques to regenerate load-bearing and calcified human tissues, together with bone, cartilage,tendon, ligaments and dental constructions (dentin, teeth, cementum and periodontal ligament). Tissue engineering has lengthy held nice offers as a better remedy choice for stipulations affecting mineralized and load-bearing constructions within the physique. even though major development has been accomplished in recent times, a couple of demanding situations nonetheless exist.

Scaffold vascularization, new biofabrication equipment (3D printing, lithography, microfabrication), peptide conjugation equipment, interface engineering, scaffold mechanical homes, iPS cells, organs-on-a-chip, are a number of the issues mentioned during this ebook. extra particularly, within the first part readers will locate an summary of rising biofabrication equipment. In part 2, utilized recommendations for regeneration of (2.1) bone, cartilage and ligament, in addition to (2.2) dentin, cementum, teeth and periodontal ligament are mentioned throughout 14 chapters.

While different volumes have addressed the regeneration of person tissues, or solely curious about diverse regenerative innovations, the point of interest of this paintings is to assemble researchers integrating backgrounds in fabrics sciences, engineering, biology, mechanics, fluidics, and so on, to deal with particular demanding situations universal to regeneration of numerous load-bearing and calcified tissues. accordingly, this e-book offers a special platform to stimulate growth within the regeneration of useful tissue substitutes.

We envision that this ebook will symbolize a precious reference resource for college and school colleges, post‐doctoral learn fellows, senior graduate scholars, and researchers from R&D laboratories of their endeavors to manufacture biomimetic load bearing tissues.

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